The Ever-Changing World of Weed: How Brands are Navigating the New Landscape
It’s a wild time in the weed world, my friends. The federal government is finally starting to loosen its grip on the green stuff, signaling that it’s time to embrace the herb and welcome it into the mainstream. But let’s not get too excited just yet – while the perception of cannabis may be shifting, the reality is that things are still very much in flux.
One thing that’s for sure is that the relationships we have in the industry today are not the same as they were yesterday, and who knows what tomorrow will bring. It’s a guessing game, my friends. Some of us are still holding onto the old ways, looking at the current state of cannabis with the same skepticism that Kurt Cobain would have towards a Nirvana song being used in a Hyundai commercial. But let’s face it, we all gotta eat, and some of us are turning to YouTube and Instagram to sell our products and build our brands.
Others have jumped ship and are now growing for personal use, working mundane day jobs to pay the bills. And then there are those lucky few who have already made their fortune and can now sit back and watch the scene unfold from the comfort of their balcony window.
But for those of us still in the game, it’s all about fostering new and old relationships. And let me tell you, it’s not as easy as it used to be. These days, people’s perceptions of you and your brand can change in an instant based on a quick scroll through your social media feed. It’s all about surface level interpretations, not necessarily real-life interactions.
This plays a huge role in how a brand sells and how much attention they can gather for a product drop. But let’s be real, success in this industry can be fleeting. One day you’re the talk of the town, the next day you’re yesterday’s news. It’s a rollercoaster, my friends.
But there are a select few brands that have managed to maintain their success, regardless of their social media image. How, you ask? By listening to their customers and staying true to their brand, no matter what the online world may say. These brands persevere through the ups and downs, remaining unfazed by the drama and always striving to improve the consumer experience.
And let’s not forget about collaboration. The brands that are truly thriving are the ones that lift up others along the way. By working with smaller, lesser-known brands, they not only elevate their own brand but also pay homage to the up-and-comers in the industry. And when things go wrong, they handle it offline, keeping their reputation intact.
Because let’s face it, in this day and age, a brand’s reputation is everything. With the world becoming more interconnected, consumers are quick to tire of a brand’s story and move on to the next big thing. And while the saying “no press is bad press” may still hold some truth, a brand’s favor with consumers can disappear in an instant if the online narrative turns against them.
So, my fellow hipsters, let’s take note from the brands that are truly standing out in this ever-changing world of weed. They are the ones that continue to rise above the rest, no matter what challenges come their way. And that, my friends, is what defines true success in this industry.
