What if the World’s Biggest Tobacco Company Entered the Cannabis Industry? – Oh Wait, It Just Did…

by | Cannabis Times

 In the ever-evolving landscape of the cannabis industry, a new partnership has emerged that has caught the attention of many. In January 2025, a press release was unleashed, revealing the joint venture between Vectura Fertin Pharma (VFP), a subsidiary of the infamous Philip Morris International, and a Canadian biotech firm known as Avicanna. The focus? Cannabinoid-based drugs.

But this isn’t just any run-of-the-mill partnership. No, this is a collaboration that aims to shake up the cannabis world and make it more accessible for all. According to the press release, the joint venture is set to revolutionize the industry by promoting research and development in the realm of cannabis. And with Avicanna already making waves in the wellness sector, it’s clear that this partnership means business.

But here’s the kicker – the press release barely mentions the involvement of Philip Morris International. Sneaky, right? It’s almost as if they’re trying to fly under the radar and avoid any backlash from their notorious reputation in the tobacco industry. But let’s not be fooled – it’s no secret that Big Tobacco has had their eye on the cannabis industry for quite some time now.

So what does this mean for the future of cannabis? Only time will tell. But one thing’s for sure – with the backing of a giant like Philip Morris International, this joint venture is bound to make some serious waves in the industry. Keep your eyes peeled, folks. The cannabis world is about to get a whole lot more interesting.