Europe is currently the most dynamic and exciting continent for cannabis policy and industry, especially following Germany’s implementation of its new adult-use legalization law. Along with Germany, Malta and Luxembourg have also legalized cannabis for adult use, and most countries on the continent now have functioning medical cannabis industries. As Europe continues to modernize its cannabis policies and regulations, there are increasing opportunities for entrepreneurs, investors, and industry service providers. This has led to the global cannabis community keeping a close eye on Europe’s emerging legal industry. Below is a list of the continent’s most influential cannabis executives, listed in no particular order.
1. Will Muecke – Co-Founder and Managing Member, Artemis Growth Partners
Will Muecke is a co-founding managing member of Artemis Growth Partners, a private equity platform focused on investing in the cannabis industry with a strong emphasis on environmental, social, and governance (ESG) principles. With over US $400 million in assets under management, Artemis Growth Partners invests in various aspects of the global cannabis value chain, including branded products, distributors, service providers, and research and development platforms. Muecke is known for his expertise in creating value at every stage of the investment process, and his approach is guided by world-class governance and strategic practices.
2. Finn Hänsel – CEO and Founder, Sanity Group GmbH
Finn Hänsel is a pioneering entrepreneur and one of the leading voices in the European cannabis industry. He is not only focused on building successful businesses but also advocates for evidence-based cannabis policies. With over 12 years of experience in various industries, including consumer goods, insurance, and pharmaceuticals, Hänsel has a proven track record of founding successful companies. He is the founder of several brands, including THE ICONIC, Berliner Berg Craft Beer, and Petobel. For the past seven years, Hänsel has been the CEO of Sanity Group GmbH, one of Europe’s most influential cannabis companies. Under his leadership, Sanity has become a leader in the German cannabis market, with a strong distribution network and partnerships with thousands of physicians and pharmacies. Sanity is also participating in the Swiss recreational cannabis pilot program and has plans to expand its retail presence in Switzerland and enter the recreational market in Germany once it is officially launched.
In conclusion, Europe is currently the most exciting continent for cannabis policy and industry, with a growing number of countries legalizing cannabis for adult use and a thriving medical cannabis industry. As the continent continues to modernize its cannabis regulations, there are increasing opportunities for entrepreneurs, investors, and industry service providers. The two executives mentioned above, Will Muecke and Finn Hänsel, are among the most influential figures in the European cannabis industry, driving innovation and shaping the future of the market.
