t to make sure it’s a hit
Tiffany Haddish Lights Up with Cookies for “The Freak Brothers” Collaboration
Grammy and Emmy award-winning comedian and actress Tiffany Haddish is teaming up with cannabis brand Cookies for a groovy new partnership. The collaboration, marked by a 4/20 product launch in California, celebrates the animated series “The Freak Brothers” and its love for all things weed.
Haddish, who voices one of the characters in the show and serves as an executive producer, recently made an appearance at a Cookies dispensary in Los Angeles to kick off the collaboration. The event was a hit, with entrepreneur and Billboard-charting rapper Berner, co-founder and CEO of Cookies, joining in on the fun.
The Freak Brothers first hit the cannabis scene in 1968 with the debut of the underground comic “The Furry Fabulous Freak Brothers” by creator Gilbert Shelton. The franchise quickly became a counterculture sensation, with over 45 million comic books sold worldwide. In 2022, the Freak Brothers concept was brought to life in an animated series for the Fox streaming platform Tubi.
In the show, the main characters Fat Freddy Freekowtski (voiced by actor John Goodman), Phineas T. Phreakears (Pete Davidson), and Franklin Freek (Woody Harrelson) are transported from the 1960s to modern times after getting too high and passing out for 50 years. The trio must navigate their way through the futuristic world, resulting in hilarious shenanigans.
Haddish, who plays the sassy cat Kitty, says the collaboration between Cookies and The Freak Brothers was a match made in stoner heaven. “The Freak Brothers is an old stoner comic book from the ’60s and in the new show they smoke that good weed that transports them 50 years into the future,” Haddish said in an exclusive statement to High Times. “And we knew Cookies had that good weed that the Freaks would smoke, so it was like BAM!”
Last month, The Freak Brothers and Cookies joined forces to launch a new co-branded pre-roll called the “LSD Joint,” just in time for 4/20. The joint, named after the psychedelic drug popular in the ’70s, celebrates the upcoming addition of Berner to the star-studded cast of “The Freak Brothers” alongside Harrelson, Goodman, Haddish, and Davidson.
“We felt like ‘LSD Joint’ was an appropriate name for our collab given the Freak Brothers are from the ’70s, from San Francisco, and this joint is EXTREMELY strong,” Berner said in a statement about the collaboration. “I love that the animated show is so weed-friendly and done with class. I’m incredibly excited to announce that I am joining the Freak Brothers show alongside an epic cast.”
Greg Goldner, head of brand and strategy for Freak Brothers, says the collaboration with Cookies celebrates the shared heritage of the two brands. “This is the first-ever official cannabis product for ‘The Freak Brothers,’ so we want to make sure it’s a hit,” Goldner said.
